Branding is now very important for people, businesses, and movements. It is a must for creating a unique identity and leaving a lasting impression. Below are samples that I have helped set small businesses and individuals from the competition and built trust and dependability.
Vegan with Nour is a brand headed by Nour Danno a content influencer, dietician, and certified health coach, that emphasizes plant-based living with a focus on health and nourishment. Through her brand, Nour provides valuable resources such as recipes, meal plans, and wellness videos to help individuals transition to a vegan lifestyle in a healthy and sustainable way. She was Miss Lebanon runner-up, placed in the final round of PETA’s Sexiest Vegan Next Door, and has been featured on WDIV, Click On Detroit. She was referred to me because of my vegan lifestyle and experience with brand development, graphic design, and art direction.
As the sole art director and designer in this project, I collaborated with the writer/editor and videographer to complement all brands aspects and social media. I also designed the cover, and photographed her dishes for all recipes featured.
One of the most exciting aspects of this project was making foreign calls to obtain approval for certain photos of vegetables and seasonings that are not cultivated in the US!
Cy-Fi Sounds ®, is a music artist and producer specializing in blending genres such as electronica, ambient, house, hip-hop, and R&B. These projects often explore futuristic and atmospheric soundscapes. It is also is a trademarked brand that will be developing art, merchandise and athletic clothing line.
The artist wanted to capture the feeling extraterrestrial—out of this planet, sounds, and feelings. We explored a variety of music, styles, colors, and typefaces. We are working currently on integrating the products and apparel using vibrant and otherworldly designs that reflect the atmosphere of the music.
Our goal is to create a cohesive brand that transports customers to a different realm when they interact with the products and music.
I worked closely with this artist on branding to ensure that the “art spoke” by featuring more images of handcrafted textiles and paintings. Her focus has always been on details, authenticity, and high quality one-of-a-kind pieces.Photographing and working with fibers and textures necessitates a strong eye for capturing tiny details, lighting, and a flow of color coordination—all of which I edited and developed a library for the artist to utilize in future marketing efforts.
This meticulous attention to detail is essential for highlighting each piece’s delicate craftsmanship and distinct textures.
By creating a library of modified photos, the artist may easily maintain a consistent and professional appearance throughout her marketing materials. This constancy contributes to her brand image and attracts potential museum and gallery owners who value the beauty and quality of her work.
